5 ways to create a Healthy Work Environment

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5 WAYS TO CREATE A HEALTHY WORK ENVIRONMENT

A positive work environment is required to get the most out of your employees, motivation and performance rises when people feel encouraged and happy. Work environment includes the people, the atmosphere around you and not just the structural surroundings, the comfort level depends on how efficient, focused, happy and productive you are with your work. The day to day work of an organisation depends totally on how employees feel about their jobs both mentally and physically, so here are some ways from which you can create a healthy work environment.

 

5 WAYS TO CREATE A HEALTHY WORK ENVIRONMENT:

 

  • GROUP ACTIVITIES – Working continuously in the office can lower the morale of the employees, so various group activities or team building activities can be conducted not only to motivate them, but also to bring the employees closer. This can help in improving the productivity, boost morale and encourage internal communication so that the employees get to know each other better.

 

  • SHOWING APPRECIATION – The employees are often taken for granted, the employers forget that other than providing salary for the work, they also need to appreciate or compliment them and this can be easily done through “nice job”, “you did a great job”, “thank you”. This makes your employee feel that they matter and also encourages them to perform better in the further projects.

 

  • BREAK TIME – Taking quick 5 minutes break in between the working hours relieves fatigue, promotes wellness, restore the level of concentration and also keeps them from eyestrain. Working continuously for 7-8 hours can discourage your employees and make them feel fatigued which would affect their work and also the workplace. Taking break in the meantime will keep your work environment and also your work effectiveness intact.

 

  • LISTEN TO THOUGHTS AND IDEAS – Everyone has their own innovative ideas, but often only some employees are given privilege to speak and keep their thoughts forward and others are set aside. Giving every employee a chance to keep their view encourages them to take part passionately in the day to day activities of the work and aslo helps in keeping the work environment friendly.

 

Everyone in the workplace takes part equally in making the environment positive and cheerful, whether it’s the employee or the employer. We all sometimes need an interval from the seriousness of the workplace, thus it is necessary to inspire, nurture and motivate everyone to maintain a positive work environment and surely our tips can help you with that.

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Digital Marketing & its Impact on Small Business

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DIGITAL MAKETING AND ITS IMPACT ON SMALL BUSINESS

Digital marketing, also known as internet advertising, online marketing, has become an essential component in the marketing strategy of an organisation through digital channels, by which services, brands and goods are endorsed by the companies. For the launch and growth of business every competitive business requires most profitable and suitable digital marketing strategies which will help you achieve your specified marketing goals, you just need to create brand awareness, make an impact and drive more customers through it. Various methods such as email marketing, search engine optimization, pay-per click, content marketing are used in the digital marketing.

 

HOW IT IMPACTS SMALL BUSINESS:

 

  • GENERATE MORE REVENUE – Most of the businesses whether small or large desire higher revenues with small business specially start-ups. Digital marketing eradicates the possibility of wasting your money and time, by ensuring favourable sales and aiming at potential customers. Through cost-effective digital plan, customer acquisition and lead generation are effortless.

 

  • BRAND REPUTATION – Attracting more customers is the main goal of every business and therefore digital marketing applies the same thing and so you can aim to get maximum possible clicks on your marketing platforms and websites. When you provide your customers with the same thing they are looking for, they start to recognize your brand and trust you thus, the reputation of your business gradually increases.

 

  • TARGETED AND LONG-LASTING CUSTOMERS – Through online marketing, a small business or a start-up owner, easily accomplish their marketing goals. You can easily connect with your targeted customers which will later become your long lasting ones, by applying right strategy at the right time, all you need to do is analyse your current situation and goals and access the most intelligent digital marketing plan.

 

  • COMPETE WITH LARGE BUSINESSES – Small business and start-ups can’t spend huge amounts on traditional marketing but digital marketing doesn’t demand a huge budget or an arsenal of expensive tools, which makes it easier for you to compete with large businesses. Digital marketing creates an online platform and can connect you with clients all over the world, you can easily get recognized and grow in any location of the world.

 

So, you can observe that digital marketing definitely have a great impact on the small business and start-ups. Traditional marketing restricts you only to the local customers whereas, digital marketing makes you recognizable all over the world. With it you can transform your business, find potential customers, and get ahead of your competition.

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How to hire right person for the Organization

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HOW TO HIRE RIGHT PERSON FOR THE ORAGNIZATION

Hiring the right employee or right candidate is a stimulating process, it can be challenging and can acquire lots of time effort and money. Your employees are the most important aspect of your company and are responsible for how you function, how you present yourself, and also for your ultimate success. All you have to do is look for work ethics, values, skill sets and ethnicity to create a cohesive work environment. As the competition is growing, it has become more important to have skilful and hardworking employee and the most challenging part is to find one, so here are some tips and strategies to find the right person for the organisation.

 

HOW TO HIRE THE RIGHT PERSON?

 

  • COMPARE JOB REQUIREMENTS AND EMPLOYEE ASPIRATION- It is really important for the company to compare job requirements and the employee skill, talent and aspiration. You have to understand that the employee has the potential to grow your organisation or not and if the answer is yes then that is an ideal candidate because your goal and your candidate’s goal will go side by side. Getting a clear picture of both the aspects will help you identify your ideal person that will fill the position.

 

  • REVIEW CREDENTIALS AND PRE-SCREEN – The first thing to do is to review all the job applications, resume and cover letters through which you can easily select the candidates which matches your job description and also the ones you want to have an interview with. A pre-screening interview will save your time and will help you identify the accuracy of their cover letters and application.

 

  • AUTHENTIC JOB INTERVIEW QUESTION – The final and the most important stage is an interview, and candidates are judged and selected on the basis of how they respond and acknowledge. You have to ask fundamental questions to the candidate and then determine whether they are fit or not.

 

  • IMPROVE YOUR HIRING PROCESS – The hiring process is the foremost and the prominent factor when hiring an employee, you need to focus on their knowledge, capabilities, skills, attitude and confidence. With the constant change in everything it is really important to keep updating your hiring process and include the opinions of experts.

 

These were the most important and effective tips to hire the right person in your organisation, these will surely improve your hiring process and help you choose the right one.

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Concepts of Email Marketing

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WHY EMAIL MARKETING IS AN EFFECTIVE STRATEGY

Due to the growth of social media, many professionals point to the intended death of the email marketing and also that it is no longer effective. Email marketing was created back in 1980s and since then it has been used to market and sell products, but due to boost of the other digital channels this method is often being ignored. Marketers who have ignored this method should proceed with caution as email marketing can effectively boost your sales opportunity. When properly used, it can help in retention, generate new customers, and also leverage sales.

 

TIPS AND STRATEGIES FOR AN EFFECTIVE EMAIL MARKETING:

 

  • PERSONALIZED EMAILS – Personalized emails prove way more effective than just randomly generated emails which are sent blindly to the audience. A personalized message can be created with the help of customer data, by finding out their needs and specifications, and focusing on the purchase history. Email marketing is the about customer experience and not just another channel of marketing.
  • SUBJECT LINE – The most prominent thing is to craft an email, and for that you have to decide the length of the subject line, the length 50 to 70 characters is considered to be beneficial to click response and awareness, whereas 70 and up characters are considered to be more beneficial when it comes to engagement. So, you can opt for both ways depending on what you want to boost, awareness or response.
  • MOBILE FRIENDLY EMAILS – The first thing you do when you wake up in the morning is check your mobile, messages, calls and of course emails. So, the most important thing to do is to optimize email for that device by creating a responsive email design otherwise the subscriber will delete it or unsubscribe it. Keep your subject line and pre-header text catchy and simple and your call to action bold, simple and big.
  • WEEKEND EMAILS – Most of the people spend more time with their gadgets on the weekends than the weekdays. So, the midnight time (8 pm to 12 am) is not as overwhelming as the weekend one is. One thing is to be noted that the volume of the email should be low as it will help you to stand out more.

 

Due to evolving digital channels, you need to be more precise with your email marketing strategy. Keep your emails optimized, personalized and send it to your targeted audience for more response and sales incentive. All you need to do is keep up with the trends, world keeps changing, change is constant so make sure to keep yourself updated according to the needs and requirements of your audience.

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5 Hacks to create a Best Portfolio

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5 HACKS TO CREATE A BEST PORTFOLIO

Everybody wants a portfolio that stands out of the crowd. As a designer your portfolio is the easiest and the quickest way of showcasing your talent, and we all know how much importance an online website portfolio holds in today’s technological era. It’s really easy for a web or a graphic designer to create and design his dream portfolio but the thing is not everyone has that skills and knowledge in that area. Let’s get you updated with the best hacks from which you can build an eye catching portfolio.

 

  • CHOOSE THE BEST GENESIS – When thinking of a portfolio, the first thing that comes to the mind is how to start. So, there are plenty of digital sites on the web like Word press, Behance, Dribble and many other sites. You can easily create, design and manage a free portfolio website whereas if you want to add more specifications like customizing the appearance or uploading more projects you can unlock the paid ones.

 

  • BE AUTHENTIC – The second thing is designing your portfolio and for that you need to keep in mind that it should not be someone else’s design rather you should be creative enough to build and select the design that reflects your personality. It is said that about 70 % people deduce your website on how it looks, you just need to keep it simple, use clear fonts, choose the best color scheme and keep in mind to use white spaces.

 

  • SHOWCASE YOUR FOREMOST – The main reason you are building a portfolio is to showcase your talent and skill, so you need to include your best projects, of which you’re proud of. Though you add less but you should remember to add the best because it is always best to add quality over quantity. Just try to keep it simple, real and unique, your first impression is the last impression.

 

  • EMBRACE YOUR SOCIAL MEDIA – Connecting your portfolio with the social media is a primary step as the importance of the social media is increasing day by day. Whenever customers will visit your website they will look for your social handles, because the most important thing for them is the past reviews. If you don’t have any social media handles you can reach them out through testimonials.

 

  • EASY TO MAINTAIN – The last thing you need to do is to make sure that your website is easy to handle because it has to stay with you for the long run, so in order to maintain it and keep it up to date you need to build it according to your comfort.

 

ONLINE Vs. OFFLINE PORTFOLIO:

 

There’s always been some conflict between online and offline portfolio but due to the emerging technology, creating an online portfolio have far more advantages, such as it is easy to update, saves your money and time, it is really easy to share and also has less chances of being misplaced. Whereas, there are some drawbacks of digital portfolio, you need to purchase a domain and a website, there can be some potential technical issue and you need to protect your portfolio from the online scammers.

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How to give your best in an Interview

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HOW TO GIVE YOUR BEST IN AN INTERVIEW

HOW TO GIVE YOUR BEST IN AN INTERVIEW

 

An interview is a face to face interaction between an interviewer and an interviewee. It is designed to accrue additional information of an interviewee, through his skills, abilities, and job-related knowledge and to ascertain if he is fit for the job or not. Although a resume is a brief summary of your professional skills, interviews are conducted to instigate your additional skills. However many people often fear interview due to their nervousness and anxiety and this can lead to absolute failure so let’s discuss various tips how can you overcome your pre-interview anxiety.

 

TIPS ON OVERCOMING FEAR OF INTERVIEWS:

 

  • BE CONFIDENT – You are more nervous when you’re unprepared, so it’s better to go with your full preparation, it will help you boost your confidence. Confidence helps you transform your anxiety into positive force and thus helping you enhance your performance. Prepare and practice more.
  • BE POSITIVE – The most important aspect which all the interviewees should follow is positivity. Everybody has the fear of rejection, but you should always remember that even the best candidate also gets rejected. Negativity curbs your confidence, and thus force you to behave in an uneven manner. Practice positivity.
  • PRACTICE DEEP BREATHING – When your nervousness give into, you start stumbling over words or talking at a pace or answer even before you understand the question. Practice deep breathing, even in the interview take a deep breath before answering a question. This will help you perform well.

 

TIPS FOR BEING SELECTED:

 

  • KNOW THE COMPANY – Researching the company helps to show the interviewer how serious you are about the job. There is always some information regarding the company on their website, their work culture, objectives, management and these are the basic ideas you should have.

 

  • MOCK INTERVIEWS – Mock interviews help you boost your confidence, no matter how well prepared you are, it’s natural for you to feel anxious. Ask your family and friends to practice mock interview with you, this will help you analyse your performance.
  • BE PUNCTUAL – Every company wants their employees to be punctual, so it’s really important as an interviewee to make your first impression. Make sure you arrive early to settle in as calm and organised rather than flustered. Remember to be confident, friendly and professional.

 

First impression is the last impression, so it is always important as an interviewee to deceptive. Follow the tips and tricks given by us and we assure that will surely help you perform well and crack your dream job. Best of Luck.

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Online portal to learn Digital Marketing

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ONLINE PORTALS TO LEARN DIGITAL MAKETING

In Today’s emerging technological era, Digital marketing or online marketing plays a huge role in the evolving business world. It usually refers to marketing using electronic devices, promoting and selling through digital mediums such as social media, email marketing, display ads, online video, and search marketing. Practicing digital marketing skill can be critical either for an entrepreneur, business owner, or a marketer but to learn and enhance your skill, there are plenty of resources available online, though it can be exhausting to find the best one. So, here are best five online portals to learn digital marketing.

 

LIST OF COURSES AVAILABLE IN ONLINE:

 

  • GOOGLE’S DIGITAL MARKETING – Google’s free Fundamentals of Digital Marketing is the best portal to learn from. This is a 40-hour online course divided into 26 modules and thus covers all the aspects of marketing such as building an online store, social media marketing, improving and searching your campaigns, online business strategy and also advertising and analytics. The best thing about it is that you get a free certificate at the end of the course and is perfect for both beginner and intermediate learners.

 

  • LINKEDIN’S MARKETING COURSE – Why not learn digital marketing from the best, social networking professional website itself. This a 24-hour course divided into 11 modules offering intermediate and advanced learning for the people who already understands the basics of the marketing. It covers growth hacking, google Ad words, sketch for UX design, and many others with certification. If you have a premium of LinkedIn then it’s already free or you can sign up for a free trial.

 

  • COUSERA’S MARKETING STRATEGIES – One of the best platform for online learning is Coursera. This 15-hour course is divided into 7 modules and is offered by the University of Illinois. It covers aspects such as basics of video and online marketing, basics of email and social media marketing, also optimization of digital assets which makes it best for the beginners. You can have access to the study material for free but the certificate will cost you.

 

  • EDX’S DIGITAL MARKETING – EDX is a renowned name in the field of online learning. The course can be completed within 8 weeks and is offered by University of Edinburg. The course is totally free but with paid certificate, and can be assessed by intermediate level learners.

 

  • ALISON’S DIPLOMA IN E-BUSINESS – This is considered as the best online platform for free learning by the students. The interesting thing about this course is that it can be completed within 6-10 hours, and helps you build your marketing skills through various metrics and analytics. You will have to pass the assessment test to receive a learner verification report or you can even purchase a certificate.

 

If you’re interested in a Digital Marketing career or you want to spice up your resume with resourceful skills, then you should totally opt for these free learning platforms

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